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How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
social listening
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The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
Affordable media monitoring for brands of all sizes: Brand24
Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.
The new darling of content intelligence tools: Frase review
Frase is attracting attention as the newest content intelligence tool on the market. Read The Content Technologist review.
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Blending into the professional online community scene
Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.