My website redesign research process
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
social listening
A collection of 9 posts
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
The 12 most innovative content formats of the 2010s
Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.
Practice conversation practice: Story Stitch review
I define content technology as any tool that helps create — which Story Stitch most certainly does. Read The Content Technologist review.
5 ways to listen better to your audience
If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.
Content and competitive research superpowers: Buzzsumo review
If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.