How to choose the right keywords for your content, OR True tales of a newbie content manager
Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.
SEO
Want to run a sustainable digital content business? Web's still your best bet.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
What exactly is bounce rate?: Post-structuralism and content analytics
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
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