CT No.89: Would I lie to you?
8.5.21: Build trust with your web content + links.
optimization
Volument: The most promising alternative web analytics tool
Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.
CT No.242: What's your vector, Victor?
How to understand tokens and vector embeddings, for word people.
CT No.241: TF? ID(GA)F: The old faithfuls of language processing
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues. While we can't understand the full equation, we can see how building blocks create common patterns in how current algorithms process language.
CT No.240: Mad inconvenient infrastructure
Infrastructure, no matter how solid or planned or continuously improved, gets messy. Observing humanity in July feels like the ultimate UX research experiment.
CT No.239: Please automate the tedious part for me
July is prime chart-making season. July 2025 is one more chartmaking season that will not be powered by artificial intelligence, and here's why.
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