CT No.89: Would I lie to you?
8.5.21: Build trust with your web content + links.
optimization
Volument: The most promising alternative web analytics tool
Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.
How to own the butt rock conversation
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.
CT No.248: Robots read text, not subtext
And other insights for developing content in the new era of AI-powered search
CT No. 247: For the rage monkeys and the print nerds
A holiday gift guide for the content professionals in your life
CT No.245: Billy Joel mathletics
Query fan-out is a new term for what's long been a bedrock of keyword-based language processing: the nouns are central to understanding the user's intent.
CT No.244: Explicating "attention" in LLMs
The words we publish and hold up for peer review remain the best representation of our brains at work in the digital world. A published paper is the best way to look closely at the foundational assumptions of LLMs. And those begin with pop culture.
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