optimization

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?

Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.