optimization

81 posts

4 common content engagement analytics patterns that shed light on the lurkers

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

First-party audience data collection 101: 5 methods to wrangle your owned data

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

Gathering audience data from your content

Gathering audience data from your content

Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.

Substack v. Ghost: What's better for SEO and UX?

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

The gold standard in web crawlers: Screaming Frog review

The gold standard in web crawlers: Screaming Frog review

Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?

Combatting zombie links: Fixing 404s and 301s like an SEO

Combatting zombie links: Fixing 404s and 301s like an SEO

Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.

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