ghost

5 posts from ghost See another: essays, the business of content, web

February 5, 2025 by dc in Strategy

A guide to content business models: Choose your platform like a professional

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Members October 22, 2021 by dc

How to develop a tagging system for Ghost (or any other CMS)

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

December 19, 2020 by dc

The 6 biggest challenges of redesigning this website

I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.

Paid members December 17, 2020 by dc in structured content

CT No. 65: The obstacle course of a website redesign

Website redesign nitty gritty and technical details, a review of a proximity chat app, and links of the week

October 31, 2019 by dc in Strategy

A phantom that may be the next big indie publisher CMS: Ghost review

Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.

Spotlight Strategy

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.