Technology is changing, and content adapts. Here's how we think about emerging technologies, generative AI, and the content of the future.
Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.
Generative AI has the immense power to transform content production. After testing out many of the tools generally available, I’ve identified the best ways that writers can use popular AI writing generation tools for ideation, support, and research.
Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.
It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?
Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.
As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.