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the future of content

Technology is changing, and content adapts. Here's how we think about emerging technologies, generative AI, and the content of the future.

48 posts from the future of content
When the discourse misses the point: Techno-optimists vs. legacy media
October 28, 2023 by dc

When the discourse misses the point: Techno-optimists vs. legacy media

There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.

Spotlight Strategy

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.