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the future of content

Technology is changing, and content adapts. Here's how we think about emerging technologies, generative AI, and the content of the future.

47 posts from the future of content
When the discourse misses the point: Techno-optimists vs. legacy media
October 28, 2023 by dc

When the discourse misses the point: Techno-optimists vs. legacy media

There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.

The Gucci Garden Experience on Roblox. (Photo credit: Lifestyle Asia Singapore)
March 10, 2023 by jessica, bryce in Strategy

Fashioning content strategy for the metaverse

Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.