the future of content

It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.