A digression on trust: Slop blogs and the accomplished UX strategist who doesn't exist
Are attractive websites more likely to trick experienced content strategists?
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
How SEO ends
Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.
The facts of lore: What happens when the most reputable information on the internet is about fiction?
Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."
How to plan content and forecast its impact
You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.
Performance analytics for content teams: The Content Technologist Measurement Model
How to measure your content's performance, regardless of the business model
End the "blog": Why are you hiding all your best content in a single feed?
How do we expect audiences to find and read our content if we can't be bothered to research and build better structures?
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