When words and math collide: Old-school tried and true language processing algorithms
Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues.
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
The front door to discovery: How natural language processing is the key to visibility in LLMs
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
A digression on trust: Slop blogs and the accomplished UX strategist who doesn't exist
Are attractive websites more likely to trick experienced content strategists?
How SEO ends
Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.
The facts of lore: What happens when the most reputable information on the internet is about fiction?
Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."
Notion review revisited: The $10B tool that bet on desktop-centricity and the left-hand nav
Notion's role in the 2024 notetaking and project management landscape.
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