distribution

Navigating social and search algorithms, influencers and public relations, link-building, anticipating distribution trends, researching hashtags, community management, SEO, and publishing strategies.

22 posts

Everything lives in the rectangle: Federated content & social media

xkcd no. 927

From Mondrian to federated content, we're on the cusp of reimagining social media so that it communicates what mass social networks left behind.

How to choose the right keywords for your content, OR True tales of a newbie content manager

An AI image in the style of a 19th c woodcut depicts an old man at a desk. In front of him is a backward-facing laptop.

Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.

Debunking the myth of feeding the beast

Debunking the myth of feeding the beast

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

How often should your business publish content?

How often should your business publish content?

The answer: you don't need to publish web content nearly as often as you think.

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

A guide to persistent website hits: Managing the articles that drive SEO traffic year over year

Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.

Build your knowledge graph without bugging your dev team: Schema App review

Build your knowledge graph without bugging your dev team: Schema App review

If you'd like to add schema markup to websites without extensive development support, Schema App provides support. Read The Content Tehcnologist review

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