conversion rate optimization

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.