The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
conversion rate optimization
5 posts
The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
An enterprise platform for obsessive content and design testing: VWO review
VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.
A/B testing for better search visibility: Rank Science review
RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.
Start personalization here: RightMessage Review
RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.