conversion rate optimization

A collection of 2 posts

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

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A/B testing for better search visibility: Rank Science review

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

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Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

My website redesign research process

What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.