The Content Technologist

google analytics 4

Latest stories

3 posts
Analytics

Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis

Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.

Analytics

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions
Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

How to measure content engagement in Google Analytics 4
How to measure content engagement in Google Analytics 4

Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.

Subscribe to The Content Technologist newsletter

Occasional insights about the theory, practice, business, and craft of digital content, written by Deborah Carver.

© 2026 The Content Technologist - Published with Ghost & The Content Technologist
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.