The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.
Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
