the business of content

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

Start with your needs and move forward: Choose your content software stack like a pro.

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.