
Donuts no more: The social media channel–brand fit questionnaire
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.
The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.
What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.