The Business of Content

The needs of digital content businesses in late capitalism differ starkly from legacy publishing models. Explore how automation, ad-supported media, subscription culture and publishing culture are changing drastically in the 2020s.

Latest stories

66 posts

Content Strategy

Choosing the best content management system in 2021

Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.

The Business of Content

The 10 dimensions of evaluating the B2B media landscape

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.

Audience & UX

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

The Business of Content

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

Analytics

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

Analytics

First-party audience data collection 101: 5 methods to wrangle your owned data

What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.

The Business of Content

Latest stories

Choosing the best content management system in 2021

The 10 dimensions of evaluating the B2B media landscape

Mixology and trust signals: What my server gig taught me about tech marketing

Blending into the professional online community scene

4 common content engagement analytics patterns that shed light on the lurkers

First-party audience data collection 101: 5 methods to wrangle your owned data

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