the business of content

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.

What happened when I tried and failed to use Superhuman? I re-engineered my Gmail inbox. Here's how.

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.

For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.