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automation

Automation can help us with the most mundane part of our content management jobs. It can also be a royal pain in the neck. Read all posts about automation.

39 posts from automation See another: essays, the business of content, web
The tyranny of the landing page
April 23, 2021 by dc in web

The tyranny of the landing page

"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.

How to read the Google Search Console Insights report
August 20, 2020 by dc

How to read the Google Search Console Insights report

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

Spotlight web

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.