The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
automation
Automation can help us with the most mundane part of our content management jobs. It can also be a royal pain in the neck. Read all posts about automation.
My tech stack: 2020 edition
What software do I use? Here's the 2020 recap of The Content Technologist tech stack.
How to read the Google Search Console Insights report
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
Transcription as a service: Otter.ai review
Otter.ai is a ridiculously intuitive AI transcription software. Read The Content Technologist review.
How to diversify your algorithmic Spotify playlists
Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.
Content requests, automated: Content Snare review
ContentSnare automates content requests and reminders. Read the Content Technologist review.
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