How to set strategic priorities in an extended crisis
You have more personal power than you think.
In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.
You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.
Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.
How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.
The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.
BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.