The Content Technologist (Page 43)

A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

Featured stories

CT No.259: Mass audience surveillance: Palantir + USA Today Co.

Palantir has access to the personal information and news-reading behavior of—if USA Today Co.'s own reports are true—158 million average unique monthly visitors, or 48% of the American people.

The Business of Content

Baby's umpteenth tradeshow: How the news publishing industry is surfing the AI tide

Downtown Chicago, featuring the Chicago Tribune.

What I heard and did not hear at ONA

How to set strategic priorities in an extended crisis

An email subject line: "Bloomberg - ICE kills US citizen"

You have more personal power than you think.

AI & Algorithms

How does AI make sense of language?

A late 2025 series aiming to break down the technologies that underpin generative AI, Large Language Models, Natural Language Understanding, and Information Retrieval. Featuring absolutely no math, minimal technical jargon, and lots of pop culture.

AI & Algorithms

Disambiguation, sliding doors, hallucinations, and madeleines: How transformers process, clarify, and produce language

Transformers take static vector embeddings, which assign single values to every token, and expand their context, nearly simultaneously as they process the context of every other word in the sentence. But who cares, let's listen to a pop song!

AI & Algorithms

The front door to discovery: How natural language processing is the key to visibility in LLMs

a house with a white picket fence with a leafy fall lawn

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

Latest stories

288 posts

A shortcut to website redesign scoping: The Postlight RFP Builder

The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.

AI & Algorithms

SEO basics for 2020: What Google's BERT update means for content creators

BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.

Strategy