Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.
Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.
A reflection on the meaning of good content, as defined by Google — for better or worse.
Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.