Best practices for content-driven email in 2020
Here’s what I tell clients and people who want to learn more about writing an email newsletter.
Recent posts
A scalable graphic design system that’s not reliant on Adobe: Canva Pro review
Canva’s great for those of us who want things to look nice but don’t have a lot of brain space to learn a brand new skill like graphic design right now.
What will Quibi's content innovation be?
Quibi has Kermit the Frog dreams of content revolutions.
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Moving the target: The Netflix content engagement KPI is now 2 minutes, ridiculous
Measuring for eyeballs is for chumps. Especially if you care about content.
Be your own content algorithm: MaxQDA review
This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need"