Announcements
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Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
A/V club for the autodidact content creator: Descript review
Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
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How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
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Prove your content's value! Measuring pillar performance
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.