How to set strategic priorities in an extended crisis
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How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Spotify Wrapped 2021: The best working example of AI content at scale
Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Internet business writing tips #3: Insight vs. observation and other troublesome word pairs
What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.
Internet business writing tips #2: The case for shorter sentences
Y'all need to write shorter sentences. Here's what to cut from your business writing and why.
Internet business writing tip #1: "This is" weak prose
Why "this is" is uninspired writing, despite its popularity in the newsletterverse.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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