dc December 17, 2020 1 minute read

CT No. 65: The obstacle course of a website redesign

Website redesign nitty gritty and technical details, a review of a proximity chat app, and links of the week

Tags: structured content, the business of content, newsletter, cms, design, essays, tech stack, ghost, substack, newsletter-archive

CT No. 65: The obstacle course of a website redesign

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dc May 2, 2025

The front door to discovery: How natural language processing is the key to visibility in LLMs

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

a house with a white picket fence with a leafy fall lawn — Photo by Scott Webb / Unsplash / Use the front door when you can.

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