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105 posts from web See another: essays, the business of content, Administration

September 2, 2021 by dc in Strategy

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

August 22, 2021 by dc in Strategy

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

August 16, 2021 by dc in measurement

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

August 16, 2021 by dc

Redirection: The most necessary Wordpress plugin for site migrations

Redirection is a Wordpress plugin that manages bulk redirects. It's an amazing tool for SEO, and I wish more CMS had something similar. Read how it saved me last week.

A blonde woman dances in front of a band in the Eurythmics' "Would I Lie to You?" video

August 9, 2021 by dc

Website trust signals in the misinformation age

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

Paid members August 5, 2021 by dc in newsletter-archive

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

Spotlight Strategy

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

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