Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
web
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
The gold standard in web crawlers: Screaming Frog review
Screaming Frog does its job quickly, with few frills. Why would you need a fancier web crawler?
Combatting zombie links: Fixing 404s and 301s like an SEO
Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.
Google Analytics 4: What content strategists and analysts need to know
Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.
Banner ads, user experience and core web vitals
Navigating the bad banner ads of old recipe websites
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