The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
UX
Discussing user experience (UX) within the digital content and marketing industry.
The first-ever design-forward no-code, SEO-approved content management system: Webflow review
Webflow is what you wanted 2005 Dreamweaver to be and a stellar CMS for creative content projects.
What website builder do I recommend for almost every small business? At long last, a Squarespace review
Squarespace is a site builder, not a content management system. It's also your best bet if you're starting a new web-based business from scratch.
A guide to all reviews on The Content Technologist
Reviews in The Content Technologist cover a lot of ground – from SEO power suites to email service providers to prosumer shortcut tools. Here's everything we've ever reviewed, organized by category.
The best content, marketing and creative newsletters: 2021 blogroll
For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.
Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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