A digression on trust: Slop blogs and the accomplished UX strategist who doesn't exist
Are attractive websites more likely to trick experienced content strategists?
UX
Discussing user experience (UX) within the digital content and marketing industry.
How SEO ends
Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.
The facts of lore: What happens when the most reputable information on the internet is about fiction?
Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."
A guide to content analytics: Why content professionals should care about their metrics
ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.
Notion review revisited: The $10B tool that bet on desktop-centricity and the left-hand nav
Notion's role in the 2024 notetaking and project management landscape.
Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
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