This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need" and an essay about The only
Naming anything is a risk. What if you use the wrong word? What if someone questions your name? What if your name takes on a life of its own?
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.
VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.
Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.