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structured content

How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.

32 posts from structured content
How SEO ends
April 4, 2025 by deborah-carver in SEO

How SEO ends

Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

Laptop displaying the Creative Capital site
November 3, 2023 by wyatt

Structure and disciplines: A contemporary arts website to remember

Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.

"Garfield in the style of Roz Chast," generated in Midjourney with a prompt by Sam Thielman.
March 3, 2023 by sam in Production

AI Art, Metadata, and Copyright Law

If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."

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