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structured content

How do you apply structure to creative work? These articles explore information architecture, markup, metadata and other structures that we need to consume and find content online.

34 posts from structured content
May 1, 2025 by dc in the future of content

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

How SEO ends
April 4, 2025 by dc in SEO

How SEO ends

Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

How to plan content and forecast its impact
November 22, 2024 by dc in content strategy

How to plan content and forecast its impact

You can't predict the future, especially in publishing. You never know exactly which pieces of content will be hits and which will be a waste of time and money. But you can, as the finance folks have taught us, forecast your impact.

Laptop displaying the Creative Capital site
November 3, 2023 by wyatt

Structure and disciplines: A contemporary arts website to remember

Creative Capital's website is a masterclass in how to maintain a database. Here, we dissect the exemplary information architecture strategy and explore role the site has played in revolutionizing the grant application process for artists and organizations across the contemporary arts world.

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