Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?
Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
