As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.
When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.