predictive analytics

3 posts

Paid supporters only

5 months ago 10 min read

How do keyword research tools generate their data?

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

Paid supporters only

9 min read

What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.

Paid supporters only

8 min read

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.