A guide to content business models: Choose your platform like a professional
Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.
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Content operations is slowly becoming its own discipline. Check out the most recent articles and reviews on operations for publishing, content marketing or other robust content production businesses.
A guide to content analytics: Why content professionals should care about their metrics
ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.
Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
Two tools—one automated, one human—to guide content style across any organization
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
From engineered content to informed editorial: Blazing new trails in digital publishing
With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?
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