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96 posts from newsletter-archive See another: essays, the business of content, web

Members September 16, 2021 by dc in the future of content

CT No.95: No algorithms for the cinemaphile

What are the conventions of streaming tv interfaces? How do they reflect the content within each streaming service?

Paid members September 9, 2021 by dc in newsletter-archive

CT No.94: Not so good, better, best

What does personalization look like in 2021? Check out these examples.

September 2, 2021 by dc in newsletter-archive

CT No.93: Personalization problems: Inventory & Interpol

9/2/21: The challenge of engineering personalized content

Members August 26, 2021 by dc in newsletter

CT No. 92: Personalization, segmentation, or find-and-replace?

8.26.21: All the kinds of personalization, defined.

Paid members August 19, 2021 by dc

CT No.91: Put this in your deck and pitch it

8.19.21. It's pitch season, froshies. Plus a review of a web 2.0 classic.

Members August 12, 2021 by dc

CT No.90: Evaluating duration and time-engaged metrics

8.12.21. Understanding duration and page engagement metrics, the bestest ever Wordpress plugin and tech stack linkapalooza.

Spotlight the future of content

Perception, intention, and poetic license: What is the attention mechanism that powers LLMs?

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.