What does personalization look like in 2021? Check out these examples.
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Not so good, better, best: Personalization examples across digital media
True personalization of a content experience, wherein a user receives a content experience tailored to their tastes and preferences, is not an easy accomplishment. Like many web tech experiences, the promise of personalization gleams a little bit brighter than the execution, especially with the current capabilities in machine learning.
Personalization tactics in email: From spammy subject lines to true customization
Email tech accommodated many personalization tactics long before we heralded the return of the email newsletter as the next big thing. In the mid-2010s, email was trying desperately to be sexy, trumpeting its advantages as the only real cross-platform medium with a unique user ID. Advanced email tech and marketing automation software systems can accommodate dynamic, segmented content; customized triggers based on automated actions; and preferences in when and how often email is delivered.
So how's email personalization doing these days?
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