The bright new keyword research tool: Mangools review
Mangools is an inexpensive but robust keyword and SEO research tool. Read The Content Technologist review.
marketing
4 common content engagement analytics patterns that shed light on the lurkers
Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.
CT No. 70: Everyone’s invited to the first-party data party
1/21: First-party data collection 101, a free-to-use robust survey tool; and great stats on news consumption and audience trust.
Gathering audience data from your content
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
The best content, marketing and creative newsletters: 2021 blogroll
For those of us who grew up on the internet, the newsletter glut feels a bit like the early days of blogging, where everyone had a platform and a perspective. Here are my favorites.
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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