Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
industry standards
72 posts from industry standards
Debunking the myth of feeding the beast
What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
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