Debunking the myth of feeding the beast
What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.
industry standards
71 posts from industry standards
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.
How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Keyword research: Our best explainers, deep dives, and curated outside resources
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
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