How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
industry standards
74 posts from industry standards
A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
Debunking the myth of feeding the beast
What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
Meta title tag best practices: Covering Google's recent changes
For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.
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