industry standards

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

Measuring for eyeballs is for chumps. Especially if you care about content.

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.