google analytics 4

3 posts from google analytics 4

April 20, 2023 by emily-rochotte

Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis

Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.

October 15, 2022 by deborah-carver in google analytics 4

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

June 16, 2022 by deborah-carver in measurement

How to measure content engagement in Google Analytics 4

Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.