the future of content

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

How can we better elevate content strategy at the business level so that our roles, our passions, our work, and our brains are not considered replaceable?