First-party audience data collection 101: 5 methods to wrangle your owned data
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
ethics
Gathering audience data from your content
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
What do the Capitol riots say about our storytelling and media practices?
Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.
Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?
Big marketing stats with no context are (defeatable) monsters
Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.
Planning to build trust through content in 2021
At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?
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