ethics

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.