The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
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How SEO makes content better: A personal history
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.
Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Does your website actually need a blog?
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
Marketing analytics v. biology
In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.
Changing news habits in April 2020: Succession, scale and measurement
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.
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