Customizing GA4 for content publishers: How to adjust the timer for engaged sessions
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.
content strategy
61 posts from content strategy
Digital publishing isn't cheap: Planning for website publishing expenses
Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.
What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
How to take content performance benchmarks
Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.
Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
Tome review: The future of professional presentation software
For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.
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