content marketing

71 posts from content marketing

December 12, 2019 by dc in Production

The 12 most innovative content formats of the 2010s

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

October 24, 2019 by dc in Strategy

Types of website nav menus: Farm-to-table web design

What does it look like when we take a farm-to-table approach to menu and information architecture design?

October 17, 2019 by dc in content marketing

What happens when your UX opinions shift: Considering IA and menu design

No matter how you design your navigation, no matter the testing you’ve executed, no matter the data you’ve relied on, some user will insist that you designed your menu wrong.

September 26, 2019 by dc in distribution

Content and competitive research superpowers: Buzzsumo review

If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.

Members August 29, 2019 by dc in Administration

Do content marketers buy tech?

In conversations with several content software vendors, they’ve indicated that they’re not tabling at Content Marketing World. Why is that?

August 22, 2019 by dc

What is entity optimization in SEO content?

In SEO, entities are the “topic clouds” or holistic concepts that surround a keyword. Entity optimization is both extremely simple and maddeningly complex. Learn about entity optimization.