audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

51 posts from audience See another: essays, the business of content, web

Members September 17, 2020 by dc

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

September 10, 2020 by dc in Strategy

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

July 16, 2020 by dc

A short-term Substack review

You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.

Members July 16, 2020 by dc

Insights from writing a weekly newsletter for exactly 1 year

What did I learn after writing a newsletter every week for a year?

July 9, 2020 by dc

How SEO makes content better: A personal history

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.

June 25, 2020 by dc in Strategy

Is Google a good place to find resources about social activism and anti-racism?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining