audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

Latest stories

52 posts

Is Google a good place to find resources about social activism and anti-racism?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

How to diversify your algorithmic Spotify playlists

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

Is targeting an "affluent" audience racist?

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

Strategy

Does your website actually need a blog?

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

Audience research for the 2020s: SparkToro review

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

There is no one-size-fits-all email marketing platform but I always start here: Mailchimp review

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.