A tool for building a better sitemap: Flowmapp review
Flowmapp is a freemium UX tool for information architects and content designers. Read The Content Technologist review.
web
Does your website actually need a blog?
Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?
Marketing analytics v. biology
In marketing analytics, we look at rates all the time: bounce rates, conversion rates, clickthrough rates. Rates represent two absolute numbers compared, one number relative to another. We can provide context for those rates and use them to tell a defined story.
Narrative theory in the middle of a pandemic
What stories do we tell ourselves when we have no idea what the ending will be?
My website redesign research process
What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
How do you write a good meta description?
Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.
CT No.238: Language is the technology
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
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