Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
visual content
35 posts from visual content
Why content strategists should add visual concepting software to their toolkits
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
Fashioning content strategy for the metaverse
Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.
AI Art, Metadata, and Copyright Law
If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."
Donuts no more: The social media channel–brand fit questionnaire
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.
Want to run a sustainable digital content business? Web's still your best bet.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
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