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Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
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Why content strategists should add visual concepting software to their toolkits
Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.
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Fashioning content strategy for the metaverse
Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.
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AI Art, Metadata, and Copyright Law
If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."
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Donuts no more: The social media channel–brand fit questionnaire
Where should you be spending your precious time and energy to grow your brand awareness on social media? Read The Content Technologist take.