Breaking down web content personalization tactics
How content personalization systems actually work in 2021
UX
Discussing user experience (UX) within the digital content and marketing industry.
Commonly misread metrics: Time on page, session duration and engaged time
Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.
Redirection: The most necessary Wordpress plugin for site migrations
Redirection is a Wordpress plugin that manages bulk redirects. It's an amazing tool for SEO, and I wish more CMS had something similar. Read how it saved me last week.
Google's MUM, the ideal search result, and the Esperanto SERP
What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?
In-line linking and our intentional web
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.
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