Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.
How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.
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