optimization

82 posts from optimization See another: essays, the business of content, web

September 12, 2019 by dc

A/B testing for better search visibility: Rank Science review

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

August 1, 2019 by dc

Content data for content professionals: Ceralytics review

Ceralytics aggregates Google Analytics, social shares, and competitor website data to help you understand current content performance and opportunities to stand out.

July 25, 2019 by dc

Start personalization here: RightMessage Review

RightMessage laser-focuses on doing one thing really well: customizing messaging for users who are already in your system without a login and sending their data entry to your database.

Members July 25, 2019 by dc in Strategy

Want to build content and marketing personalization that doesn't annoy your customers? Start here.

The best writing advice I’ve been given is: write what you want to read. It’s the same with personalized marketing: Personalize how you’d like to receive your personalization.