Is Google a good place to find resources about social activism and anti-racism?
What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining
marketing
Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Audience research for the 2020s: SparkToro review
SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.
Content laundry tasks for when you're not feeling up to much else
Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.
Web content performance at the beginning of the COVID-19 pandemic
Shortly after the start of the COVID-19 pandemic, web traffic plunged. This post summarizes traffic trends at the beginning of the first lockdown.
My website redesign research process
What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
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